Liu Chuanhong (Adjunct Professor)

Liu Chuanhong (Adjunct Professor)

Liu Chuanhong, male, born in 1967, member of Hubei Provincial Committee of the Chinese people’s Political Consultative Conference, professor, doctoral supervisor, chief editor of Journal of China University of Geosciences (Social Sciences Edition), graduated from the College of Chinese Language and Literature, Wuhan University in 1989, with a bachelor’s degree in arts, and has been engaged in ideological and political work and marketing for many years. He has received the master in business administration from Huazhong University of Science and Technology, and PhD in industrial economics from China University of Geosciences. He is mainly engaged in the research on environmental governance and government regulation.

　　I. Major research projects

　　1. General project supported by Humanities and Social Science Foundation of the Ministry of Education, “Research on the Advertising Industry Organization Optimization”(09YJA860029, principal investigator, 70,000Yuan, concluded);

　　2. General project supported by National Social Science Fund of China, “Research on the Harm and Supervision Effectiveness of False Advertisement for Environmental Protection” (11BXW039, principal investigator, 150,000Yuan, concluded, at well level);

3. General Program of National Natural Science Foundation of China, “Research on trust strategy of green brand and its influence mechanism from the perspective of rationality” (108-KZ12W30104, the second).

4. Key program of National Social Science Fund of China: “Research on the Strategy of Chinese Industry Climbing the Technical High Point based on the Enhancement of Structural Innovation Capability” (15AJY011, the third) 

5. China’s advertising and advertising regulation in the new era (sponsored by enterprise or institution, principal investigator, 2017-2018)

　　II. Major academic papers

　　1. The Mutual Benefit Effect and Risk Prevention of Entrepreneur Endorsement (first author), Journalism Bimonthly, 2016 (2), reprinted in full text in China University Academic Abstracts, 2016 (4), “Excerpt of argument” of Xinhua Digest, 2016 (15).

　　2. Establishment of Popular Column should Focus on “Famous” (sole author), Journal of Chifeng University, 2016 (1).

　　3. On the Backgrounds, Characteristics and Judging Standards of “Greenwashing Advertisements” (sole author), Journal of Yibin University, 2015 (9), full text reprinted in Xinhua Digest, 2016 (3).

　　4. Dimension and Realistic Approach of Mass Media in Constructing Legal Identity: Taking News Commentary as An Example (second author), Journal of China University of Geosciences (Social Sciences Edition), 2015 (6).

　　5. Research on the cracking and governance of false advertisements for environmental protection (second author), Journalism Bimonthly, 2013 (1).

　　6. “Ten Essentials” in Column Construction of University Journals (sole author), Journal of China University of Geosciences (Social Sciences Edition), 2013 (1).

　　7. Detonation Mechanism Required for the Supervision of “Greenwashing Advertisements” (second author), Journal of China University of Geosciences (Social Sciences Edition), 2013 (6), Catalogue of Xinhua Digest, 2014 (7).

　　8. The Great Shifting to Green Ink of China’s Journalism Research in Perspective of Ecology Crisis (sole author), Journal of Hebei University (Philosophy and Social Science), 2011 (5), “Excerpt of argument” of Xinhua Digest, 2012 (2).

　　9. On the Accommodation of the Science & Technology Periodical Operation Mechanism under the Background of Publishing Market-oriented (second author), Publishing Journal, 2012 (2).

　　10. Model Choice of Advertising Industrial Organization in China (sole author), Journal of Southwest Minzu University, 2011 (4), full text reprinted in Replicated Journals of Renmin University of China in “Journalism and Communication”, 2011 (7).

　　11. The Conflicts of Academic Personality and the Resolution in an Environment of the Qualitative Change of Knowledge (first author), Journal of Higher Education, 2011 (7).

　　12. Barriers to Entry in Advertising Industry: Retrospection and Reflection (sole author), Modern Communication, 2011 (11).

　　13. The Cultural Heritage of Wuchang First Uprising: the Driving Force of Wuhan Urban Development (first author), Journal of Wuhan University of Technology (Social Sciences Edition), 2011 (4)

　　14. Research on the Product Differentiation of Advertising Industry (sole author), Modern Communication, 2010 (8).

　　15. Multi Dimensional Exploration of Media Environmental Responsibility Proposition(second author), Journal of China University of Geosciences (Social Sciences Edition), 2010 (6)

　　16. Analysis on the Arrangement of China's Advertising Industry System in the New Era (second author), Journal of Southwest Minzu University, 2010 (10).

　　17. Development Tendency and Approach of the Comprehensive Social Sciences Journals in the Universities of Science and Technology (second author), Publishing Journal, 2009 (3).

　　18. How the Government Auditing Coordinates with Media Supervision (second author), Economic Review Journal, 2009 (9), full text reprinted in Replicated Journals of Renmin University of China in “Audit Digest”, 2010 (1).

　　19. On Advertising Business (sole author), Commercial Research, 2008 (4).

　　20. On the Influence of New Medium Technology to Advertisement Dissemination (sole author), Theory Monthly, 2006 (10), full text reprinted in Replicated Journals of Renmin University of China in “Journalism and Communication”, 2007 (3). Catalogue of Xinhua Digest, 2007 (1).

　　III. Main works 

　　1. Research on the Optimization of Advertising Industry Organization, sole author, Hubei People’s Press, 2012.

　　2. Introduction to Advertising (excellent course textbook for higher education institutions), co-editor, China Renmin University Press, 2012.

　　3. On the Environment and Resources Law, editor-in-chief, Hubei People’s Press, 2012.

　　4. Book Series on Resources, Environment, Economy and Management, editor-in-chief, Hubei People’s Press, 2012. 

　　IV. Awards 

1. Second prize of the Outstanding Social Science Achievements Award of Hubei Province for the series of independent papers (2018)

2. Second prize of the 15th Outstanding Achievements Award in Social Sciences of Wuhan for the independent paper (2017)

3. Third prize of the 13th Outstanding Achievements Award in Social Sciences of Wuhan for the independent paper (2013)

　 4. The poetry “Mourning for the Victims of Yushu Earthquake” was published in Changjiang Daily on May 3, 2010, and won the excellent award in the Fifth Yellow Crane Tower Poetry Competition.

　　V. Concurrent social posts 

Vice president of Environmental Technology and Economics Branch of Chinese Society of Technology Economics;

Specially invited inspector of the General Office of Hubei Provincial People’s Government;

Executive director of the Chinese Society of College Journals in Humanities and Social Sciences;

　　Director general of the Contact Center for Journals Selected in Famous Column Project of the Ministry of Education; 

　　VI. Others 

Office location: Room 118, North No.1 Building, North Campus, China University of Geosciences (Wuhan)

　　Email: 593386039@qq.com